Antipodean Move for New Nature Hire

In Melbourne, Australia, full service agency Nature has appointed Kevin Crouch as Senior Associate Director. He relocates from the UK where he has spent nearly a decade as a Research Director and then a Partner at Leeds-based Gusto Research.

Nature, which also has offices in Sydney, was established in 2007 and offers a wide range of methodologies for segmentation, brand and communication, pricing, conjoint and customer value studies.

Crouch (pictured) brings experience of research in financial services, energy, B2B and FMCG, with a focus on CX, brand and NPD, as well as using marketing science techniques to examine the drivers of consumer decision making.

Prior to Gusto he worked for around five years each at Quaestor Research and Optimisa Research.

Web site: www.nature.com.au .