NY Healthcare Specialist Integro Hires Two

In New York, healthcare insights agency Integro has hired Sara Midberry as Senior Director and Marina Ness as a Director.

The company was founded in February last year by three former execs of Hall & Partners and Basis Health - Nicola Harte, Scott Kressner and Soumya Roy. Integro employs a senior team of moderators, psychologists, project directors, compliance officers, storytellers and designers and advises clients on strategy for marketing, branding, innovation and product development. In September it appointed Kristie Boland to lead a Behavioral Sciences practice.

Midberry (pictured above) brings more than fifteen years of healthcare research experience, also including spells at Hall & Partners (eight years) and Basis (eighteen months), joins after a year as a VP at online health community platform Inspire, and holds a Master of Public Health (MPH) in Epidemiology from Columbia University. Her expertise includes domestic and international research using qual and quant methods across a number of therapeutic areas.

Ness (pictured below) spent four years at Arlington, VA-based Inspire, latterly as Director of Research, and brings experience of project management and consultancy in more than 40 therapeutic areas.

Founding Partner Roy says of the new arrivals: 'We're proud to be welcoming Sara and Marina to our growing team. We are committed to building a company with senior talent who can deliver expert, consultative solutions and collaborate as trusted advisors'.

Web site: www.thinkintegro.com .