Kantar and QuestionPro in Tech Partnership

Austin, Texas-based survey software and research solutions firm QuestionPro is to work with Kantar to develop enhanced Voice of Customer programs and Customer Experience strategies through 'automation, AI and advanced research technologies'.

Kantar's new Meaningfully Different Experiences (MDX) framework and portfolio of advisory services will be brought together with QuestionPro's survey technology suite and machine learning expertise for an optimised end-to-end research process. Initial collaboration will focus on specific strategic markets.

Rob Huijboom, Global Head of CX at Kantar says the partnership will give researchers and analysts at Kantar an edge: 'The combination of QuestionPro's software and Kantar's new MDX framework, which looks at customer experience and brand holistically, empowers timely and effective decisions on customer journeys and experiences'. QuestionPro founder and CEO Vivek Bhaskaran comments: 'The selection by Kantar validates the high standards we've set for quality, innovation and customer service since our founding nearly 20 years ago. We are confident that we can, together with Kantar, revolutionize the way businesses harness data to drive strategic decision-making and achieve their goals'.

QuestionPro acquired PathosAI, which analyses consumer emotions and motivations, a year ago; and CX, journey mapping and analytics platform provider SuiteCX in October 2022. The company has offices in the US, Canada, Mexico, the UK, Germany, Japan, Australia, the UAE and India, and is online at www.questionpro.com . Kantar has more than 800 CX experts supporting CX Insights, Advisory and VoC platform tech services, and its group home page is at www.kantar.com .