Hall & Partners Unveils Brand Health Platform Enlyta

Ad and brand strategy researcher Hall & Partners has launched a new platform called Enlyta Insights, designed to make brand health reporting 'easy, fast and engaging'.

Enlyta is a standalone SaaS solution which the firm says works with data from any source or any agency. For example it can pull in a client's brand data from its research agency and integrate it with non-survey (contextual) data sources such as media spend, NPS and social media data, building a complete view of brand health. The tool promises easy querying and 'super-fast' response times for stakeholders across the organisation, freeing up insight teams to work on their own projects instead of responding to data requests.

Hall & Partners says the platform can also help users to 'transform insights into compelling stories that resonate with Brand & Marketing teams' - as well as allowing them to track engagement and see the impact of their insights.

The tool has a separate home page, at www.enlyta-insights.com .