B2B Promotes Wilcock as Harrison Steps Down

dentsu-owned business research agency B2B International has appointed Conor Wilcock as Managing Director in Europe, succeeding company veteran Matthew Harrison who has decided to step down.

B2B International has offices covering Europe, North America and Asia and develops bespoke market research solutions for clients including 600 of the world's largest 1,500 companies. Harrison joined the company in 2001 and became CEO ten years later. Since then he has led the company through expansion into North America, APAC and Germany, and most recently its acquisition by dentsu (2018). He officially stepped down from his role on May 1st and has worked closely with Wilcock over the past few months to ensure a smooth transition.

Wilcock (pictured) has himself worked at the company since 2009, most recently in sales and business development, and in his time has led research programs for clients across Europe and North America. He will now be joined on the company's Europe leadership team by Colette Stevens, who has been appointed Head of Research Services; Dan Culshaw who continues to lead Operations; and Tom Percival who will lead Business Development and Sales.

Rob Gold, UK CEO at Merkle B2B says of the changes: 'We are thrilled to have Conor lead our research division... his commitment to delivering high quality insights to inform strategic initiatives has been critical to the growth of our B2B research unit within Merkle and dentsu'.

Web site: www.b2binternational.com .