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GfK-Custom Chooses Greenfield
GfK-Custom Research has appointed Greenfield Online, Inc. as its exclusive supplier of full service Internet survey research services and sample research data, subject to certain limited exceptions. The companies have worked together since 2001.
The agreement lasts for the whole of 2005 but will automatically renew for successive one-year periods unless cancelled by either party prior to the expiration of the current term. Services include the programming and hosting of surveys, and use of from Greenfield's panel of 3.4 million respondents.
Greenfield's President and CEO Dean Wiltse says the extension of the GfK-CRI relationship in this fashion 'validates our Internet-only business model and is a testament to our ability to consistently deliver high-value, high-quality results for our clients'.
The two agencies are online at www.gfkcustomresearch.com and www.greenfield.com
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