Connatix Unveils Cookieless Predictive Video Solution

Video technology company Connatix has launched a Data Intelligence Suite, which combines proprietary behavioral interest signals with external audience data to build predictive models, and segment and target audiences.

Founded in 2014, Connatix is headquartered in New York City and has offices in London, Cluj-Napoca (Romania), and Tel Aviv. The company helps publishers to deliver, monetize, analyze and create video, and advertisers to use 'premium video inventory' for 'precise Deep Contextual targeting'.

The new Suite aims to tackle challenges the company says are faced by publishers and advertisers, due to factors including third-party cookie deprecation, evolving and inconsistent measurement standards, the growth of streaming, and 'an overload of digital identities'. Connatix says it allows users 'to diversify their strategies and test and compare solutions to determine what works best for their business in advance of third-party cookie deprecation'.

Deep Contextual's real-time contextual analysis decides what categories, subcategories and keywords will capture audiences' attention based on their consumption patterns: for example, the predictive model might combine a beauty brand's past purchase data and Connatix's proprietary consumption data to identify the content skincare buyers most often consume, such as healthy food content. The company then helps them to deliver appropriate videos while observing strict standards of privacy.

Jenn Chen (pictured), President and CRO of Connatix says Data Intelligence Suite is 'not merely a solution for the cookieless world', but 'an equally powerful complement to any kind of ID-based approach or data source... a complete, future-proofed suite of tools that integrates seamlessly with the data sets and measurement tools marketers are already using to grow reach and scale, uncover new insights and keep audiences fresh and immune to privacy regulations'.

Web site: www.connatix.com .