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Content Testing Upgrade for QI
Consumer insights and personalization platform Qualitative Intelligence (QI) has launched new social sentiment analysis and brand risk management capabilities as part of its VoxQI Voice of the Customer solution, which promises to help clients avoid reputational damage by predicting responses.
 QI's platform uses GenAI and natural language processing to provide insights, content creation and testing / optimization facilities, and what the firm calls 'multi-audience de-risking'. VoxQI is powered by NEC's Semantic Model Technology and is able to rapidly identify and analyze hundreds of multi-channel videos, images and texts in minutes, helping brands to predict audience response while minimizing compliance and social media risk. The SaaS platform analyzes anonymous data from past and current campaigns, customer reviews, real-time social trends, compliance and brand voice to create digital clones of target customers, then uses these to test marketing concepts and optimize messaging.
The company says the new features, the latest development in an ongoing collaboration between NEC and QI, help users to test content and messages in real time, analyze sentiment at scale, and accurately forecast risks 'faster and more cost effectively than resource intensive research methods like surveys and focus groups'.
JD Rico, CEO of QI comments: 'Traditional testing and monitoring tools and methods are falling short, exposing even well-established brands to the risks of backlash from poorly received campaigns. The need for rapid and accurate social sentiment analysis is clear. Our partnership with NEC X is focused on developing and optimizing advanced AI and NLP technologies for sentiment analysis. This collaboration aims to provide brands with the tools to navigate online sentiment effectively, ensuring their reputation and creative integrity are protected'.
Web site: www.voxqi.com .
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