NIQ Brandbank Expands in Middle East

Digital product content solutions provider NIQ Brandbank has signed agreements with four new retailers in the UAE, promising their suppliers the ability to deliver more compelling shopper experiences, drive sales and loyalty, and maximize ROI.

Brandbank, part ot Nielsen since 2015, provides digital product content solutions to help clients optimise omnichannel shopping experiences. The unit draws on Nielsen's 25 years of experience in the field and operates in 39 countries, partnering with more than 52,000 brands and more than 700 retailers, as well as wholsesalers across the globe. In April it launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking.

NIQ says the deals mark 'a significant milestone' in Brandbank's expansion into the Middle East, and further enhance its global distribution network. The four are elGrocer, Spinneys, Deliveroo and Sharjah CO-OP. NIQ's Global MD Marsha McGraw (pictured) says the agreements reflect the firm's dedication to providing best in class digital product content to meet the needs of the shopper, adding: 'We look forward to working closely with our new retail partners and their suppliers to drive innovation, growth and shopper loyalty'.

Web site: www.nielseniq.com/global/en/landing-page/brandbank .