New Roles for Founders of Expanding Fantix

In New York, the co-founders of data science platform Fantix have assumed new roles: Lokesh Bidhan becomes CEO while Antonio Tomarchio is now Chief Strategy Officer.

The business was launched last February, promising marketers and business analysts the ability to link and compare their first-party data sets, for use in customer understanding and other business challenges. The Fantix app uses a proprietary method it calls 'data abstraction' to aggregate and anonymize data before it leaves the owner's computer or server, thus ensuring privacy and anonymity. Earlier this year, the company launched pre-trained generative AI models for tabular data, aimed at enhancing CRM enrichment, creating comprehensive data panels, and building federated audiences. The models generate synthetic data to fill the gaps in customer databases, market research and user acquisition.

Lokesh previously served as Global Head of Partnerships and Business Development at app attribution and analytics startup Adjust - which was sold three years ago to Palo Alto, California-based tech platform AppLovin. He also led CTV and Mobile Business Development at audience data management company BlueKai, and brings experience from roles in investment banking and software engineering.

Tomarchio is the founder and former CEO of Cuebiq, a mobility intelligence and consumer insights company, and in his new role says he will 'dedicate more time to pioneering advancements that will solidify Fantix's position at the forefront of AI innovation'. Bidhan adds: 'I am thrilled to step into the role of CEO at this pivotal moment for Fantix. With cookie deprecation looming and the increasing scarcity of high-quality ethically sourced data, new avenues and applications for privacy-proof synthetic data are emerging'.

Web site: www.fantix.ai .