Comscore and Kochava Pair for Attribution Metrics

Comscore has partnered with real-time omnichannel attribution and measurement data firm Kochava to launch a solution assessing how linear TV ad campaigns impact both online and off-line behavior.

The solution combines data from Comscore's Exact Commercial Ratings (ECR) with Kochava's advanced marketing mix modeling, to produce key metrics such as mobile app installs and in-app purchases, web site activity and merchant-level purchase data, all attributed directly to specific linear ad placements.

Comscore Chief Commercial Officer Steve Bagdasarian (pictured) comments: 'Linear television has always been a powerful tool for achieving efficient reach and frequency, yet its impact has been underrepresented in the cross-channel performance equation. Today we're excited to introduce an innovative solution that offers marketers attributable insights into how linear TV ads specifically influence both online and offline outcomes'.

Charles Manning, CEO of Kochava notes: 'Traditionally marketers have bought digital media and measured clicks, page visits, or social discussions. Now, they can apply a performance lens to a historically brand- and reach-oriented environment and get real digital signals and real digital outcomes from it'.

Headquartered in Sandpoint, Idaho, Kochava is on the web at www.kochava.com while Comscore is at www.comscore.com .