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Funds for VoC Platform Hark
Voice of Customer (VoC) platform Hark has raised $3.5m in seed funding, with which to boost its go-to-market strategy and continue building out its platform. The firm's software provides customer feedback for brands via asynchronous video & audio.
 Founded in 2022 and based in NYC, Hark aims to allow customers to communicate via whatever medium they prefer, and then taps AI to speed up resolution of their issues, and analyse sentiment across multiple customer touchpoints. The company says customers trying to 'navigate the communication process' at present 'may find themselves trapped in a frustrating loop of lengthy email exchanges, transfers between agents, and requests for a 'quick 30-second survey' before they've even reached a resolution'. Hark's platform aims to synchronize the customer voice and categorize data, leading to 'faster feedback loops and a 40% reduction in the time required for manual analyses'.
Fran Brzyski, Hark CEO and co-founder comments: 'Consumers communicate in a multitude of different ways, yet organizations still optimize for plain-text resolutions and inefficient back-and-forth exchanges... We can invite the customer to be a part of the journey, and in turn, companies can understand their customer base at a deeper level'. Co-founder and CPO Matt Ring adds: 'Context drives efficiency, and we are collecting an ocean of data. The story behind the data really comes to life when it's told through your customer's point of view'.
The round was led by Oceans Ventures, joined by Converge VC, Atman Capital, Alumni Ventures, BDMI Fund, Tenzing Capital and strategic angel investors.
Web site: www.sendhark.com .
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