Ipsos Buys DP and Presentation Firm Datasmoothie

Ipsos has acquired UK- and Iceland-based Datasmoothie Ltd, which has developed an automated cloud platform for simplifying and speeding up the compilation and processing of data in market research.

Datasmoothie was launched at the beginning of 2015 with an investment from European early stage investor Seedcamp, and combines a development team based in Reykjavik, Iceland and remaining staff in Shoreditch, London - three of its five founders are from Iceland.

The firm's modular system helps with the management of large-scale projects, aggregating historical and new data regardless of format, in the form of dashboards, spreadsheets and PowerPoint presentations. Its CEO Geir Freysson (pictured) says the firm's mission is 'to make working with data joyful and efficient for everyone, regardless of tech know-how'. Freysson adds: 'We are excited to give a new dimension to our business by joining Ipsos and contributing to the simplification and acceleration of data processing worldwide'.

Ipsos Global CEO Ben Page says the buy will allow the global group to 'significantly accelerate data management and delivery, giving its researchers more time to generate the right impactful insights for clients'.

Ipsos employs nearly 20,000 people and is online at www.ipsos.com , while its latest acquisition is on the web at www.datasmoothie.com . Financial terms of the buy were not disclosed.