6sense and Gong Team to Integrate Intent Signals

San Francisco-based B2B predictive intelligence firm 6sense has expanded its partnership with US and Israel-based revenue intelligence provider Gong, to provide sellers with easy access to buyer intelligence and contact data within existing workflows.

Gong captures customer interactions from e-mail, web conference calls, phone calls and other sources, analyses it to uncover patterns and trends in the data, and helps users increase sales and market share, and reduce churn. 6sense helps B2B organizations predict the customers most likely to buy, and to act in the best way to engage anonymous buying teams: its Revenue AI for Sales platform helps sales teams to prioritize in-market accounts and provides comprehensive buyer intelligence and contact data within their favourite tools.

The new integration embeds data and intent signals from 6 sense's Revenue AI for Sales within Gong Engage, allowing users to explore high-value intent activities, identify key contacts and purchase contact information, improve personalization of sales outreach based on intent signals, and devote more time to prospecting.

Eran Aloni, EVP Product Strategy and Ecosystem at Gong says the expanded partnership 'bolsters Gong Engage with powerful predictive analytics capabilities that help sellers generate pipeline and close more deals, faster'. Latané Conant, Chief Revenue Officer of 6sense says: 'The B2B selling environment is increasingly challenging and we need to give sellers the tools they need to reach new heights. Arming sales teams with intelligence right within their workflow accelerates their path to efficient revenue generation. Our partners at Gong share our goal to help sellers be more effective and predictable in their pursuit of winning more opportunities'.

Web sites: www.6sense.com and www.gong.io .