Data Axle Adds Four to Enterprise Solutions Team

In Dallas, Texas, data-driven marketing and business intelligence solutions firm Data Axle - formerly known as Infogroup - has announced four key appointments in its enterprise solutions team: Sean Welsh and Marc Sabatini at SVP level, and David Hegarty and Joe Colletti as VPs.

Data Axle was known as Infogroup until it rebranded in September 2020, taking the name of a portal service it launched in 2012. In February it hired Andrew Frawley as its new CEO, replacing Mike Iaccarino, who remains as Chairman while focusing on running a European-based direct marketing business.

Welsh, who joins as SVP, Enterprise Solutions, brings in-depth C-suite experience leading digital marketing solutions for global brands including Epsilon and Zeta Global, and more recently Cardlytics and Affinity Solutions.

Sabatini, with the same title, brings more than 30 years' experience in marketing and advertising technology, with roles in executive management, sales, marketing and customer success at firms including Epsilon and marketing data platform Aqfer.

Hegarty joins as VP, Solutions Consulting with experience in digital marketing solutions, specifically enhancing enterprise marketing capabilities around data-driven content and engagement. He also worked at Epsilon, Aqfer and Zeta Global. Colletti, who becomes VP, Enterprise Solutions, brings experience as a senior technology executive and business transformation leader, and is now charged with ensuring that Data Axle's enterprise solutions remain innovative and aligned with the needs of top brands and global corporations. His previous employers include tech solutions provider BLEND360, Teradata and Merkle.

Frawley says the new team is part of the company's drive to 'define the critical connection between business and consumer profiles to provide marketers with unbridled access to and control of their data and a comprehensive view of the individual or entity'.

The company also says it will make additional investments in its next-generation data management application, Audience360, and to embed AI across its functions and solutions. Specifically, the Audience360 upgrades include centralizing B2B and B2C zero- to third-party data in one place; integrating data sources without being locked into a provider's identity scheme; and activating clean data.

Web site: www.data-axle.com .


Left to right, top to bottom: Welsh, Sabatini, Hegarty, Colletti