Retail Media Partnership for Tesco Platform and GroupM

WPP's media investment arm GroupM has signed a partnership deal with the Tesco Media and Insight Platform, powered by dunnhumby, for the delivery of data-led solutions, education and innovation across all facets of retail media.

The Tesco platform was launched two and a half years ago, powered by the grocery giant's data science firm dunnhumby, and aims both to help suppliers and agencies engage with customers, and to provide those customers with a more personalised and relevant shopping experience. Tesco says the new GroupM partnership is the platform's 'most significant single agreement', and a first of its kind, focused specifically on the burgeoning retail media arena which covers on-site, off-site and connected store offerings.

GroupM's teams will have access to the Platform's Insights module via dunnhumby's Sphere self-serve platform, as well as dedicated support. The deal includes the establishment of an in-store screen partnership tapping Tesco's Connected Store technology, as well as early access to innovations within the Platform and a direct feedback loop into the product ad propositions team for GroupM to help shape future offerings.

Nick Ashley (pictured), Client Development Director at Tesco Media and Insight Platform, comments: 'This is a major landmark for us in developing a large-scale strategic partnership with one of the world's leading networks, representing so many exciting brands. Through the arrangements, GroupM will benefit in numerous key areas in retail media across data, insights, and strategic planning, which will enable its clients to truly harness the power of retail media - in all its forms - for measurable commercial advantage'. GroupM COO Luke Bozeat says the Platform and the new long-term strategic partnership give his firm and its clients 'the opportunity to truly explore the full gamut of opportunities offered by retail media and puts [them] at the forefront of initiatives to drive further innovation in this area'.

The partners are online at www.groupm.com and dunnhumby.com .