B2B Intent Partnership for 6sense and TechTarget

B2B intent data firm TechTarget has formed a strategic partnership which will integrate its data into the 6sense Revenue AI Platform, to help clients with sales and marketing.

6sense is based in San Francisco and provides predictive intelligence for b2b clients using AI and big data analytics. Its Revenue AI platform identifies clients' most promising prospects and helps engage with them in a timely manner. TechTarget, which was acquired in January by UK-based Informa Plc, sources its purchase intent data directly by observing the activity of known accounts and buyers coming to its network of business sites, and supplements this with specific research projects into purchasing behavior.

The firms say the combination of data sets will help clients identify, prioritize and target accounts who are currently consuming contextually relevant buy-cycle content; improve their segmentation and personalization; focus their outreach and shorten sales cycles. Users will also be able to 'double verify' the intent signals for a potential buyer by comparing data from the two companies.

TechTarget CEO Michael Cotoia (pictured) comments: 'This partnership is very exciting as our customers are now able to directly access the breadth of TechTarget's account intent signals within the 6sense platform. Priority Engine Account Intent Feeds provide unmatched precision to confidently identify high-value accounts that are most likely to buy. This rich data source, combined with 6sense's proprietary intent data, provides them with a more complete view of who is in market'. Elliot Smith, Head of Partnerships at 6sense adds: 'The best B2B companies win over buyers and develop relationships long before buyers and sellers interact, which requires reliable signals to predict which accounts are in market'.

The firms say the partnership will develop further offerings in the near future.

TechTarget has offices in Boston, London, Munich, New York, Paris, Singapore and Sydney and is online at www.techtarget.com , while its new partner is at www.6sense.com .