Entropik Debuts AI-Generated Reports Feature

In Bengaluru, India, emotional and behavioural research and AI company Entropik has launched an AI-Generated Reports feature for its Decode and Qatalyst platforms.

Entropik's platform brings together quant surveys, qual research, online panels and patented emotion AI technologies. Tools such as facial coding and brainwave mapping, and a proprietary insights platform called Affect Lab are used to measure consumers' subconscious preferences for products, services and brands. In February last year the firm raised $25m in a Series B round of funding, for use in expanding its footprint across the US, Europe and Asian markets.

The company says the new AI-Generated Reports feature allows customers to use GenAI to mine hidden insights and transform them into presentation-ready reports combining clear visualizations and in-depth analysis.

For reporting, users have the options to create from scratch, maintaining complete control over design and content by selecting templates, uploading custom images, and tailoring reports to specific needs; to create with AI starting with media chosen from the study - generating an outline with customizable titles and themes; or to create with AI, starting with a prompt - for example users can enter their own prompt or research objective, or choose from sample prompts.

The solution also includes features for enhanced collaboration and security. CEO Ranjan Kumar (pictured) comments: 'Traditional reporting methods in market research are often time-consuming and labor-intensive. We're thrilled to introduce our new AI-Generated Reports feature which drastically reduces these burdens by delivering high-quality, insightful reports with remarkable speed and accuracy, empowering researchers to make data-driven decisions more efficiently'.

The company is online at www.entropik.io .