European Sales Appointment for Amplitude

San Francisco-based digital analytics platform Amplitude has appointed Lee Edwards as VP of Sales in EMEA, with a focus on driving customer adoption across the region, including the UK, France and Germany.

Amplitude's platform allows product, data and marketing teams to view and understand their customers' journey, including how people are using their products. The Amplitude Experiment platform helps clients simplify A/B testing and run concurrent experiments without exposing users to more than one testing scenario at a time. The firm has around 3,000 customers worldwide.

Edwards (pictured) brings more than 25 years of experience at tech companies in Europe, joining from Oracle's UK and Ireland applications business. Before Oracle he spent four years at Adobe, leading the UKI and MEA regions, and later building and leading the strategic partnerships deal team across EMEA. Prior to Adobe he led the Platform and Analytics sales teams for UKI at SAP.

Chief Revenue Officer Nate Crook comments: 'We're seeing incredible innovation coming out of Europe, but there's a big opportunity for companies to put their data to work even more effectively... We are excited to add Lee's leadership and domain knowledge to our team. He has extensive experience in the analytics space and working with EMEA customers to solve their most pressing issues. I look forward to working closely with him as we expand our footprint in EMEA and drive additional value for our customers'.

The firm is online at www.amplitude.com .