Berlin Launch for Sample and Panels Firm mypinio

In Germany, researchers Mike Wilde and Nader Kobeissi have announced the launch of mypinio, which provides API-driven programmatic sampling and online / mobile panels.

Wilde is the founder of Feedback Cloud, acquired by QuestionPro, while Kobeissi founded Research on Mobile which was acquired by RIWI. The pair say mypinio will make use of 'cutting-edge' AI technology to connect businesses with diverse and engaged mobile consumers across more than 100 countries.

mypinio aims to provide seamless, real-time engagement with a global network of mobile users. The platform automates the sampling process, promising efficient, scalable and precise targeting of specific demographic groups; and uses AI to dynamically optimize participant engagement and survey delivery.

Wilde says the firm's mission is 'to redefine market research by harnessing the power of AI and programmatic sampling'. Kobeissi adds: 'Our platform is designed to meet the evolving needs of market researchers, providing them with the tools to collect high-quality data more efficiently and effectively'.

The new firm's web site is at www.mypinioresearch.com .