New Ipsos AI Tool Predicts Reaction to Ads

Ipsos has launched Creative|Spark AI, an ad evaluation solution which predicts people's reactions to linear and social media videos, promising actionable insights within minutes.

The new solution combines human and Artificial Intelligence and is founded on the global group's flagship creative assessment solution Creative|Spark. The tool taps the last five years' worth of data from Ipsos' validated creative database, totalling 18,000 human response cases; and the company's secure Gen AI platform Ipsos Facto, to show brands the likely human response to their advertising.

The solution is initially available in the US, either as self-service on the Ipsos Digital platform, or through full service with Ipsos' Creative Excellence teams. The group says more markets will be added throughout the remainder of 2024.

Shaun Dix (pictured), Ipsos' Global Leader of Creative Excellence, comments: 'Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it's one, or hundreds of creative in as little as fifteen minutes'.

Group home page: www.ipsos.com .