Indonesian Expansion for Healthcare Specialist decodeMR

Healthcare MR and analytics solutions firm decodeMR has expanded its research operations into Indonesia with the launch of a dedicated HCP panel and the establishment of local field resources.

decodeMR was spun off as a separate group business by Indian strategy consulting firm Oncofocus Solutions two years ago. The firm says the latest move ensures that the level of coverage, expertise and quality it has been offering in Singapore will now be extended to the Indonesian market, the world's fourth largest in population terms and emerging as 'a significant market for the bio-pharmaceutical and medical device industry'. decodeMR says it is committed to addressing the country's unique challenges include its geographical spread across thousands of islands and its multiple local languages and dialects.

The firm's MD and CEO Ashish Shukla (pictured) states: 'Our overarching mission is to tackle the complexities of market research in geographically and logistically diverse regions such as Asia-Pacific. The expansion of our services into Indonesia aligns seamlessly with this mission, allowing us to address the intricate challenges of its vast landscape and deliver impactful insights for the Indonesian market'. Business Development Director Raja Mukesh Dokala adds: 'decodeMR's extensive experience in the other parts of the Asia-Pacific region has provided us with deep insights into market dynamics and challenges. By leveraging this expertise alongside our dedicated panel for Indonesia and local resources, we are well-positioned to deliver tailored, high-quality support that addresses the specific needs of the Indonesian healthcare research'.

The company, which also offers data visualization, survey scripting, hosting and predictive analytics, is online at www.decodemr.com .