TechTarget Feeds Intent Data into Rapid Reaction Tool

In Newton, MA, B2B tech purchase intent data and services firm TechTarget has released Market Monitor, which it says will help B2B enterprise technology organizations plan their product and go-to-market strategies, and adapt to dynamic market shifts and buyer needs.

TechTarget became part of British publishing and information group Informa six months ago, combining with existing units of Informa in the process to create a new TechTarget with around twice the revenue (c.$500m).

The new tool is powered by the proprietary purchase intent data in TechTarget Priority Engine, and is now available to the firm's Enterprise Strategy Group annual retainer program clients, with wider data subscription options, along with new product features, coming later this year.

Market Monitor analyses purchase research activity at scale across TechTarget's 150+ enterprise technology-specific sites and millions of daily buyer interactions across the globe. This is used to help businesses in identifying new market opportunities, the types of accounts and buyers actively researching purchases, topics generating the most interest, and assessing which content gets the most views.

Company President Rebecca Kitchens (pictured) says the new tool 'provides a proprietary, comprehensive source of market intelligence to solve these problems for stakeholders throughout these organizations - from corporate and product strategy to content and demand marketing, to sales prioritization and pipeline acceleration'.

Home page at www.techtarget.com .