US Hire for Berlin-Based Factworks

MR and analytics company Factworks has appointed former Meta and Prudential Insurance researcher Supriya Sanyal as a Director in its US team.

The firm, which also has offices in Berlin and Bengaluru, India, combines MR methods and industry expertise with consulting experience. Sanyal (pictured) brings more than twenty years of research experience and is a former client of Factworks. She spent eleven years at Insight Strategy Group (now marketCast) before joining American Express as Senior Manager, Global Marketplace Insights, GNS, then moved to Prudential where she spent eight years as a Research Director. Most recently she spent two years at Facebook parent Meta in the role of Senior Staff User Experience Researcher, Mixed Methods.

On LinkedIn, the company said 'Having first worked with her while she was a client of ours, we've seen firsthand her exceptional and oh-so-critical talent in connecting the dots, transforming insights from the 'so what' to the 'now what'. Her strategic insights and innovative approach to research projects have consistently delivered outstanding results'.

Web site: www.factworks.com .