Industry Names Join Media Researcher RMT

US company RMT, Inc., which uses proprietary AI and big data techniques to analyse consumer motivations and help clients optimise ads, has appointed senior media researchers Audrey Steele, Josh Chasin and Graeme Hutton to its team.

Led by media research veterans Bill Harvey and Bill McKenna, the company monitors content consumption to assess their motivations at a subconscious level, and aims to help users produce ads that resonate, triggering 'Value Signals' (formerly known as DriverTags) in the brain.

Steele was previously EVP of Sales Insights & Strategy at FOX, having worked at the media group since 2000. Chasin was Comscore's Chief Research Officer during a dozen years at the company, after spells at Simmons and Arbitron; and joined TV software and data platform VideoAmp as Chief Measurability Officer in 2020. He is currently the Principal of data monetization consultancy KnotSimpler. Hutton was SVP Data & Analytics at Universal McCann, and served as Chairman of UK media audit body the ABC.

Harvey says of the appointments: 'We couldn't be more thrilled to have industry leaders such as these joining our mission to efficiently increase advertising sales and brand equity effects'.

RMT (Research Measurement Techologies) is online at www.rmt.solutions .

Pictured L to R: Audrey Steele, Josh Chasin and Graeme Hutton