Experian Buys Behavioral Analytics Firm NeuroID

Consumer data firm Experian has announced the acquisition of Montana, US-based NeuroID, a specialist in behavioral analytics. Terms were not disclosed.

Experian helps consumers with their finances and businesses with fraud prevention, digital marketing and other activities via data, analytics and other software. The group employs around 22,500 people across 32 countries.

Whitefish, MT-based NeuroID's software promises users 'a privacy-centered first line of fraud defense', determining whether a user is a human or a bot, and if the human presents risk, based on their speed and apparent familiarity with processes - and the company also offers expert guidance on deterring fraud. Experian says the buy will enhance its own fraud risk suite with 'a new layer of insight into digital behavioral signals', including account openings, logins and transactions for both new and returning users throughout the customer lifecycle. NeuroID's behavioral analytics solutions are already available now through Experian's CrossCore.

Robert Boxberger, President of Experian's North American Identity & Fraud business comments: 'Together with NeuroID, we're excited to build new blended offerings that detect risk but also empower businesses to confidently navigate the online landscape and trust in their transactions. In today's highly competitive and digital-first world, the use of behavioral analytics is now vital for innovating for the future of fighting fraud'. Jack Alton (pictured), CEO at NeuroID says his firm's solutions help users to detect sophisticated fraud rings and bot attacks, and adds: 'By joining forces with Experian, we're looking forward to helping companies confidently navigate this new era with solutions that enable more secure and frictionless experiences'.

Web sites: www.experian.com/business/solutions/fraud-management and www.neuro-id.com .