Mediahub CEO Takes BarkleyOKRP Media and Data Role

Advertising services group BarkleyOKRP has appointed former Mediahub US CEO Sean Corcoran as its first President of Media and Analytics. His role will include scaling the group's media and data business following its recent acquisition of digital ad and shopper analytics company Adlucent.

Corcoran's resume includes eight years as an Account Director at Carat and three as a Senior Analyst at Forrester Research. He joined MediaHub, then a division of Mullen Lowe US, in 2011 and became an EVP of MediaHub Worldwide in 2016, then its US CEO in March of 2021. His leadership role included overseeing the group's Insights & Action comms planning team, its Scout insights tool and custom research studies on TV viewing and areas of new tech.

In his new role, Corcoran (pictured) reports to BarkleyOKRP CEO Jeff King, and will oversee a media and data team of more than 250 employees, its numbers swelled by the acquisition of Adlucent four months ago.

The announcement was first featured on Ad Age.

Web sites: www.adlucent.com and www.barkleyokrp.com .