Later Launches Social Listening Tool

Boston, US-based social media management and influencer marketing specialist Later has launched a social media listening tool, as part of an ambition to transform into 'the first-ever Social Revenue Platform'.

Later aims eventually to provide a single influencer and social media ecosystem for brands and creators, and says this is the first of a number of planned announcements working towards that goal. The new tool promises marketers actionable social intelligence data to inform content strategy, measure campaign performance and monitor brand health. In tandem with the company's influencer marketing solution it will also be able to suggest creators for brands to partner with, based on prior campaigns.

'We heard from dozens of customers', says Chief Growth Officer Justin Withers (pictured), 'that there was a gap in the market for a user-friendly, budget-friendly social media management and listening solution that still offers sophisticated, clear insights to evolve their marketing strategy. Later addresses these acute needs with today's announcement and sets us up to deliver on our promise to customers of providing one, comprehensive social management solution for their strategy that serves marketers across organic and influencer content'.

Web site: www.later.com .