Grey Promotes for Global CDO Role

Ad agency Grey has promoted Beth Rolfs to Global Chief Data Officer, with a remit including the development of services such as advanced analytics, personalisation and campaign optimisation.

Rolfs (pictured) has until now served as CDO for Grey New York. In her new role, reporting to Global CEO Laura Maness, she will work worldwide to integrating the group's standard practices around new technologies, including applied and generative AI. She will collaborate closely with Global Chief Strategy Officer Jonathan Lee, who comments: 'The integration of AI techniques such as predictive analytics and synthetic data generation is helping us to drive innovation in targeting, personalization, and optimization of content, making campaigns more relevant and impactful for our clients. With Beth in her new role, we will be able to further enable more sophisticated, data-driven services such as advanced analytics, AI-powered creative solutions, and personalized marketing strategies'.

Rolfs herself comments: 'I'm excited to ensure that Grey is on the front foot of modern approaches to advertising. Our focus is not just data access and presence. Data is the fuel behind insights, not simply a proof point or a marker of success. It is the foundation of every strategy. Because data on an individual level might be interesting but when collected, combined and interrogated, can be transformed into information that inspires culturally relevant and brand building ideas'.

Grey is part of AKQA, itself part of WPP, and is online at www.grey.com .