Caldwell to Drive Response:AI Growth in Western Europe

Dallas-based survey platform Response:AI has appointed industry veteran Johnny Caldwell as MD for the UK/Western Europe.

The firm operates an end-to-end platform for survey research, including a scripting engine, programmatic access to consumer and B2B target groups, and back-end software automatically generating fully-fledged PowerPoint presentations from data cross-tabs. Clients are MR providers, brand insights managers, ad agencies and consulting firms worldwide.

Caldwell (pictured) was previously the Client Director for AYTM and Senior Director of Partnerships at Pureprofile, overseeing the EMEA region. Earlier he worked at Internet research pioneers RedSheriff and ResearchNow, as UK MD for Nepa, at Netquest and at Panelbase.

In his new role he will be responsible for growing Response:AI's user base in the UK and Western Europe, supporting its existing sales and account management teams in Central Europe, the USA and Japan. CEO Frederick Barber comments: 'We are pleased to have Johnny bring his extensive experience and broad network to our company, enabling us to grow our presence in these important markets. His strong reputation in the consumer insights industry will be a great asset to our company'. Chief Research Officer Rene Henc adds, 'Johnny's detailed knowledge of survey methodologies and sampling sources, coupled with his understanding of the technology powering market research, make him the ideal person to communicate our advantages to potential new users'.

Web site: www.response-ai.com .