JTN Expands with New Office, Senior US Hire

Sofia, Bulgaria-based panels and full service research company JTN has opened an office in Northern California, and appointed Jonathan Cheriff to lead global expansion as Head of Partner Development.

The firm, which was established in 2007 and offers proprietary panels in locations around the world, also opened a branch in Denmark in August 2022, but says North America will be the focus for its expansion drive, describing it as 'a logical step' alongside the enhancement of its full-service offerings and the 'steady growth' of its extensively profiled, double opt-in, and proprietary panels worldwide.

Cheriff (pictured) worked previously as a client development leader at Quest Mindshare, and his earlier roles included a spell as MD at full-service agency E2E Research, and around four years in total at Peanut Labs and then at Research Now / SSI and Dynata after Peanut Labs' acquisition.

'Opening our office in North America is vital for JTN's strategic development objectives' says company MD Danyo Dimitrov. 'The increased demand in the region and the need for a tailored offering necessitated our action. When our American clients speak, JTN listens. Jonathan's business expertise and innovative approach made him the obvious choice for the Head of Partner Development position. We are excited to welcome him as our first North American addition to the JTN family'.

Website: www.jtnresearch.com