Logica Research Hires Former Fuel Cycle Man

In San Francisco, custom MR firm Logica Research has appointed Blake Roberts as a Senior Research Manager.

The firm serves sectors including financial services, fintech and other technology with insights to inform product development, service enhancements and communications, and to enhance brand engagement.

Roberts (pictured) brings experience spanning tech, media, finance and CPG sectors, with a focus on 'finding the unexpected story within data'. He joins from integrated insights platform Fuel Cycle, where he spent the last five and a half years, most recently as an Associate Director. Earlier he worked for eighteen months at LRW rising from Research Associate to Research Manager. He holds a Bachelor's Degree with a double major in Political Science and International Studies from Presbyterian College in South Carolina.

Logica CEO and founder Lilah Raynor comments: 'Blake's experience in the industries we serve, with a deep understanding of both consumers and B2B decision makers, combined with his strong passion for storytelling through both quantitative and qualitative data, makes him a valuable addition to our team. His commitment to delivering high-quality and actionable insights aligns with our commitment to great results for our clients'.

Web site: www.logicaresearch.com .