PlumResearch Hires Bus Dev Director

In Poland, streaming audience data firm PlumResearch has announced the appointment of Grazyna Gray as its new Director of Business Development.

Based in Szczecin, Poland, Plum promises clients 'the most reliable and accurate audience insights' for viewing on linear TV, SVOD and AVOD., tapping 'robust panels' and device-agnostic tracking.

In addition to the Disney role Gray's career has included working as Distribution Manager at The Walt Disney Company, Director of International Sales and Affiliate Partnerships at Playboy TV Europe, Strategy and Business Development Director at Cinemoi, and Affiliate Sales and Marketing Director at Scripps Networks / Travel Channel International. Most recently she worked at Informa's now closed Digital TV Europe division, focusing on commercial partnerships.

Gray is a graduate of the INSEAD Business School and the CTAM Europe Executive Education Programme. In her new role she will oversee Plum's commercial relationships, helping clients to maximize the benefit of its advanced analytics capabilities.

The company stated on LinkedIn: 'We're excited to welcome Grazyna to our team. Her deep understanding of the media landscape and her success in building key partnerships will be invaluable as we grow and innovate in data insights'.

Home page: www.plumresearch.com .