Delineate Adds Three New Directors

Global research and tech business Delineate has appointed Tobin Sparrow and Anna Driscoll as Insight Directors, and Jackie Bowring as Client Operations Director, all based in London.

Delineate promises clients 'live, accurate and actionable brand and campaign tracking data for faster decision making'. Its Proximity platform offers access to consumers in more than 130 countries, delivering real-time survey data via modern data tools, dashboards and APIs.

Sparrow (pictured top) brings seventeen years of MR experience, and has spent the last six as a Research Director at Market Measures in Southampton, recently heading up the CX practice. Earlier he worked as an RD at Redblue Research and a Client Director at Maru Group, after spells at Ipsos in London, and Winchester's Marketing Sciences (now part of Walnut Unlimited).

Driscoll (pictured middle) worked as Head of Research at Edentify Pty Ltd for nine years, before moving to games studio Dubit five years ago as Senior VP of Research. She and Sparrow will both lead global client teams for Delineate, looking after and onboarding clients, and working with production teams across the business on the delivery of brand tracking and campaign evaluation.

Bowring (pictured below) worked for eleven years at IRI - with a sabbatical in the middle to take part in the Clipper Round the World Yacht Race - then spent time at Mintel and Synovate before joining contact field marketing company Reach as a Director. Since the successful sale of this business six years ago she has worked in insight leadership roles at Nestle and nomad Foods, as well as doing volunteer work for a number of charities. In her new role for Delineate she will lead on transformation initiatives including technology implementation, process improvement, training programmes and quality assurance.

Chief Client Officer Simon Sketchley states: 'We have seen huge growth and development at Delineate over the past couple of years and are delighted to support this with the addition of our three new Directors. We are incredibly excited to be growing our teams and client base globally, and continuing to bring our strategic vision to life'.

Delineate is online at www.delineate.ai .