Forrester Adds 'Decisions' Tools for Data and AI

Technology research firm Forrester has unveiled a new research service, Forrester Decisions for Data, AI & Analytics, which it says will help data, AI and analytics leaders build insights-driven competencies that effectively align their data and AI strategy.

Forrester launched Decisions in May 2021, describing it as a 'customer obsessed' research product portfolio to help clients accelerate the pace of business and digital change post-pandemic. The suite accounts for a growing proportion of total revenue for the firm, which is currently enduring a challenging year.

The new service, available from October 29th, promises to help clients activate an effective data and AI strategy, building modern platforms and applications which are both adaptive and compliant. Chief Research Officer Sharyn Leaver (pictured) comments: 'For enterprise data and technology leaders to drive AI-powered innovation, they first need to build a strong data foundation with clear business objectives, institute processes for data governance, cultivate data literacy, and foster a culture of data-driven decision-making across the organization. With [this launch], leaders can access essential research, tools, and frameworks to transform their data and AI initiatives into enterprise imperatives and accelerate their organization's growth'.

Home page: www.forrester.com .