Fuel Cycle Integrates General Population Panels

US-based integrated insights platform Fuel Cycle has launched the Fuel Cycle Audience Network, combining its proprietary insight community with an extensive network of general population panels to promise clients 'unparalleled' access to diverse audiences, methodological variety and data quality.

Fuel Cycle offers a 'Market Research Cloud' which integrates 'human insight' with business data, and automated quant and qual research solutions to drive product innovation, brand intelligence and enhanced user experience. Last summer it unveiled a platform called Research Engine, promising brands access to any audience through dynamic insights communities and global networks.

The latest launch broadens the company's offer to include a more comprehensive suite of audience solutions. The Audience Network gives access to more than two million participants for studies using discussion boards, live chats, focus groups, in-depth interviews and advanced surveys, all within a unified platform. Users can switch seamlessly between the proprietary community and general population panels, for example to include customers and prospects in the same piece of research.

Fuel Cycle says the launch will allow researchers to perform more in-depth, sophisticated and impactful research - a 'transformative shift in how researchers connect with consumers',"according to Chief Strategy Officer Rick Kelly (pictured). Kevin Row, the company's VP of Research & Insights, says the Network is 'just the first step', adding: 'We're already working on integrating data-matched audiences and other cutting-edge features to empower our clients with even deeper, more actionable insights'.

The company can be found online at www.fuelcycle.com .