Nielsen Partners for Media Measurement in Japan

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming to develop a de-duplicated cross-media measurement solution for Japan's 'unique market', in co-operation with the country's media industry stakeholders.

The Tokyo company provides Japan's linear TV measurement currency, and its expertise and infrastructure will now be combined with Nielsen's big data and other technology, as well as its global experience and clout.

The new deal builds on the strength of the firms' 2017 collaboration, which saw Video Research invest in Japan-based Nielsen Digital, and Nielsen in specialist digital subsidiary, Video Research Interactive.

Yutaka Ishikawa, President & CEO of Video Research says the partnership is 'a win-win for Japan's media industry'. He continues: 'We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies'. Arnaud Frade, Nielsen's President, Commercial for Asia says the 'reinvigorated relationship' is 'timely and a huge win for the industry'. He adds: 'I can't overstate the importance of the solution we are creating here - not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market'.

Web sites are at www.nielsen.com and www.videor.co.jp .