Funds and Partnerships for Datassential

In New York, food and beverage market intelligence provider Datassential has announced a strategic investment of undisclosed size from New Mountain Capital and Endicott Capital. With its new partners, the firm will look to grow organically and make acquisitions.

Datassential was founded in 2001 and offers a wide range of research, analytics and trend intelligence, including competitive benchmarking and sales intelligence. The firm says the investment and partnerships will give it the added resources and expertise to expand its product offerings and strengthen its technological capabilities.

Datassential CEO Jim Emling says the two investors share his firm's 'vision of product innovation and client-centric growth', and adds: 'This partnership will allow us to accelerate our business strategy and capture opportunities in the market, further expand our offerings and bring greater value to the food and beverage community worldwide'.

Web site: www.datassential.com .

New Mountain is a former owner of IRI, an investor in Bounteous and W2O.