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Australians Click to Help Tsunami Victims
Millions of Australians have visited charity web sites in the aftermath of the tsunami, according to Nielsen//NetRatings. Oxfam and World Vision saw the number of unique browsers visiting their Australian sites increase by over 500 percent in the week commencing 26th December.
SiteCensus reports that audiences to Oxfam's site soared to 33,500 unique browsers in the week, a 608% increase from the previous week. Traffic to worldvision.com.au jumped to nearly 60,000 unique browsers in the same seven days, compared to 9,500 in the week before the tragedy. Oxfam also grew its page impression count by 500%.
Nielsen//NetRatings SiteCensus
Growth in traffic to www.oxfam.org.au
26 December 2004 – 8 January 2005 |
| Week |
Unique Browsers |
Page Impressions |
| 19 – 25 Dec 2004 |
4,736 |
23,431 |
| 26 Dec 2004 – 01 Jan 2005 |
33,549 |
141,502 |
| 02 – 08 Jan 2005 |
38,426 |
171,367 |
Nielsen//NetRatings SiteCensus
Growth in traffic to www.worldvision.com.au
26 December 2004 – 8 January 2005 |
| Week |
Unique Browsers |
Page Impressions |
| 19 – 25 Dec 2004 |
9,686 |
169,466 |
| 26 Dec 2004 – 01 Jan 2005 |
59,909 |
453,463 |
| 02 – 08 Jan 2005 |
69,008 |
599,964 |
Particular peaks in daily traffic were registered between 29 and 31 December and on the 4th of January, the first official working day of the New Year. The page impressions at Oxfam's sites were at 1400 on December 26th, climbed to 30,000 on 29 December, to 38,000 on 30 December and peaked at over 39,000 on the 4th of January.
World Vision saw its page impressions climb from 12,000 on 26 December to 92,000 on the 29th of December and to around 115,000 on the last two days of 2004. In addition to an unmatched traffic peak of 123 thousand impressions on January 4, World Vision's tsunami cricket fund-raiser attracted over 13,000 unique browsers on the 10th of January, viewing 110,000 pages.
'In these times of crisis, the Internet proves to be a true interactive medium' comments Andrew Eckford, Senior Analyst, Nielsen//NetRatings Australia. 'In addition to providing 24/7 real-time information and awareness, it enables people to respond, act and help immediately'.
The company can be found at www.nielsen-netratings.com.au
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