Senior Hires Worldwide for Relo Metrics

Sponsorship analytics platform Relo Metrics has made four senior hires: Vivian Herron as VP Global Sales & Partnerships, Dylan Cox as VP Data Strategy and Operations, Lee Moulding as Senior Commercial Director in EMEA and Naokazu Wakaguri who will help develop its business in Japan.

Headquartered in California and was formerly known as GumGum Sports, Relo helps brands track sponsor exposure across live broadcasts, posts on social media, and streaming platforms, delivering insights through a single interface. Computer vision models are used to detect and track every logo visible to audiences during game play and thus determine ROI for each sponsor. It has recently launched an in-venue analysis solution and a suite of solutions tailored specifically for college sports sponsorships.

With the latest appointments, the firm is aiming to boost its global presence at a time of 'rapidly increasing demand for data-driven insights' in the sports sponsorship industry. Herron brings more than twenty years of experience leading sales and revenue teams in media, software and data solutions, from firms including VideoAmp, Yahoo, BrightRoll and Amobee, and will focus on expanding Relo Metrics' sales initiatives and leading high-performing teams across the organization.

Cox has more than a decade of experience in ad tech, and also joins from audience measurement challenger firm VideoAmp, which he helped to scale VideoAmp from a team of five to over 500 employees. In his new role he will drive the company's data operations.

Moulding brings more than fifteen years' experience in the digital advertising industry, including building companies from start-up to scale-up and exit. He was an early employee at Integral Ad Science (IAS) in EMEA, and the first commercial lead in EMEA for Playground XYZ. In the latter role he worked alongside the EMEA teams of Relo (then known as GumGum) to deliver cross-functional deals and build relationships. In his new role he will help drive the company's growth across Europe.

Wakaguri will support the expansion of Relo Metrics in Japan. He brings detailed knowledge of the APAC market and a strong background in corporate and product branding, including working previously as MD of GumGum Japan.

'We are delighted to welcome these accomplished industry professionals to the Relo Metrics team' comments CEO Jay Prasad. 'Their expertise and proven skill sets will be instrumental in accelerating our global expansion and delivering unparalleled value to our clients. It also reflects our commitment to providing cutting-edge measurement and data solutions worldwide and puts us in a very strong position to capitalize on the growing demand to leverage data to unlock the marketing potential across sports and entertainment'.

Web site: www.relometrics.com .

Pictured L to R top row Vivian Herron, Dylan Cox; bottom row: Lee Moulding, Naokazu Wakaguri