Former P&G Man Joins Retail Media Analyst Incremental

Retail media measurement firm Incremental has appointed Alex Juday as SVP of Commerce Strategy, based in Cincinnati.

Incremental provides a cross-channel predictive analytics platform for retail media buyers, promising to go beyond Return On Ad Spend (ROAS) to ascertain the true impact of retail media campaigns by controlling for external factors and avoiding the trap of confusing coincidence and causation. It also generates 'easy-to-action' recommendations for users to maximize profitable growth.

Juday (pictured) spent nearly seven years at Procter & Gamble, initially in 3 months as an Intern in 2014 and then returning in June 2015 in an Account Manager role - he rose to Amazon Commercial Director before leaving in early 2022 to join 'commerce acceleration' software firm Pacvue. Here his most recent role was Head of International Growth and Global Agency Business.

At Incremental he will oversee commerce strategy, fostering growth with retailers and media platform partners. CEO David Pollet says of the new arrival: 'As media and commerce continue to intertwine, Alex's expertise positions us perfectly to capitalize on the convergence for our customers'.

Web site: www.incremental.com .