More Funds for Prediction Platform Quin AI

London-based behavioural prediction platform Quin AI has raised £1.5m in seed funding, with which to accelerate its growth.

The company was founded in 2020 by Gonca Gulser (pictured left) and her sister Gulsah Gulser (right). Gulsah brings over a decade of experience in management consulting with a focus on customer strategy - she was previously an AD at KPMG Turkey - while Gonca has 20 years of expertise in customer behaviour analytics including work as an Analytics Manager at iLab Ventures.

The firm's software analyses user interactions on web sites and apps and uses machine learning and AI technology to predict the behaviour of potential eCommerce consumers in real time, enabling brands to react to events and changes as they take place. Users can integrate the system into their existing tech stack 'with just one line of code', and as the software only analyses first-party behavioural data such as clicks and page views, without capturing personal information, it's privacy compliant. Customers include Marks & Spencer, Calvin Klein, IKEA and Under Armour.

The round was led by Blackfinch Ventures with support from existing investors SFC Capital and Logo Ventures, as well as Finberg. The firm previously raised £582k in an earlier seed round.

CEO Gulsah Gulser comments: 'We're excited to have the backing of such an esteemed group of investors who believe in the transformative potential of our technology. This funding will accelerate our growth, allowing us to further develop our platform and help businesses across multiple industries optimise their digital strategies'.

The firm is online at www.quinengine.com .