Blue Yonder Hires for Statistics and Automation Role

Leeds, UK-based Blue Yonder has appointed former MMR exec James Godfrey as Senior Director of Statistics and Automation.

Blue Yonder is a full-service R&D and technical research firm with its own proprietary insights tech, and which also operates a consumer and sensory fieldwork solutions facility called Sense:lab.

Godfrey (pictured) has spent twenty-three years in two spells at sensory and consumer insights specialist MMR Research Worldwide, latterly as Head of Statistics and Analytics. He also worked briefly as a Panel Modelling Analyst at Nielsen and most recently as Analytics Director at UK-based pharma insights agency Beyond Blue.

In his new role, he will streamline Blue Yonder's R&D processes, with a focus on developing cutting-edge automation solutions and creating agile frameworks that enable faster, smarter decision-making for its clients.

Blue Yonder MD Richard Heath comments: 'We're delighted to have James join our team. His expertise aligns perfectly with our vision for the future - a more agile, detailed and automated approach to R&D insight. His leadership in statistics and automation will ensure we continue to lead the way as a genuinely innovative agency capable of giving our clients a competitive edge'.

Web site: www.blueyonder.agency .