NIQ Expands Convenience Channel Coverage

Consumer intelligence company NIQ has expanded its Convenience Channel offering to include POS measurement for 'trip-driving' fresh categories; expanded geographical data to help assess performance in individual regions; and an expanded view of independent retailers.

NIQ, which was previously known as NielsenIQ and which combined with GfK in 2023, says the latest enhancements make it 'the leading provider of POS food and beverage service data for the convenience channel'. Key points include more than doubling representation of independent retailers, for 'the most comprehensive view of the c-store channel'; pioneering comprehensive food and beverage service coverage - the 'trip-driving' categories includes the likes of fountain drinks, made-to-order sandwiches, and pizza; and data for all 48 continental US states, with expanded designated market areas and more localized insights.

James Hunt (pictured), the firm's SVP, NA Retail says its own data suggests that food service and prepared foods account for 10-20% of in-store sales in the convenience space, the leading category in 2023, and adds: 'Gaining access to what's driving the growth in Food Service, why, and where is a huge advantage for manufacturers and retailers looking to develop and differentiate the category, drive traffic, and meet a growing customer need'. Jason Zelinski, VP, Convenience comments: 'Combining our strong understanding of the convenience store industry with our advanced data measurement tools, we are committed to providing the most complete and clear understanding of convenience in 2025'.

Web site: www.niq.com .