Media Agency Croud Hires First CDO

Digital marketing agency Croud has hired for a new role, Chief Data Officer. Frederick Stallings previously held the same role at advertising services company FIG, for four years, and earlier was Chief Analytics and Data Officer at PHD.

Founded in 2011, Croud provides marketing strategy and consultancy alongside SEO, PPC, content, programmatic, paid social, creative and analytics services. Stallings (picturd) is based in New York and will report to Chief Strategy Officer Avinash Kaushik, who joined the company from Google eighteen months ago.

Stallings brings expertise in automation, platform development and ad tech strategy to the new role, in which he will lead Croud's data and analytics operations across all markets. Kaushik comments: 'Rick shares our passion for incrementality-centric marketing, which is just one reason I'm thrilled to welcome him as our new Chief Data Officer'.

Croud is based in London, with offices in Shrewsbury, and overseas in New York, Atlanta and Dubai. Web site: www.croud.com .