Former Ebiquity Insight Director Joins AudienceProject

Danish audience measurement solutions firm AudienceProject has appointed former Ebiquity Director of Research & Insight Martin Radford as Solutions Director UK. His remit includes supporting and enhancing the sales process and development of the firm's cross-media measurement solution.

The firm employs 70 people in offices in Northern Europe, Ukraine and India, and has been the official supplier of digital audience metrics for currency body Media Metrics Finland since replacing Comscore in 2020. A year ago it appointed former Nielsen exec Paul Barnard as Managing Director for the UK, and this summer it extended a partnership with Google, promising marketers 'accurate and holistic' measurement of YouTube campaigns.

Radford (pictured) brings more than 30 years of experience, including five years at ad agency Zenith, and more than twenty-five at media investment analysis company Ebiquity, which was known until 2008 as Thomson Intermedia. He worked as the firm's Business Director, Sponsorship and Media until 2021 when he moved to the insight role, which included a number of studies with AudienceProject.

Barnard says Radford's 'deep understanding of the advertising and media landscape, along with a proven track record of delivering results' will make him 'a great asset to AudienceProject in [its] continued journey to help even more advertisers gain tangible business outcomes from cross-media measurement'.

Web site: www.audienceproject.com .