John Lewis Taps Dunnhumby for Customer Data Platform

UK retail chain the John Lewis Partnership has launched an Insight Platform giving its supplier brands access to customer data analytics - with the help of Tesco's data division Dunnhumby.

As reported in the Grocery Gazette (www.grocerygazette.co.uk ) John Lewis, the parent company of supermarket Waitrose, piloted the platform earlier this year and claims it will 'revolutionise' the way brands connect with shoppers while delivering 'a ,ore tailored and rewarding' shopping experience for customers.

Users can tap Dunnhumby's data and AI expertise to view performance at the individual brand or category level; study customer behaviour and shopping habits; and dig deeper into data to answer questions such as 'who buys my brand and category?' and 'how are customers switching brands over time?' More than British grocery, home and fashion brands are using the system so far, and John Lewis Partnership Head of Retail Media and Insights Tom Langley (pictured) says 'Our work with Dunnhumby has supercharged the insights we can offer to our partner brands'.

Web site: www.johnlewispartnership.co.uk .