Half a Billion in Funding for Customer Platform Insider

Cross-channel digital experience and customer engagement platform Insider has secured $500m in Series E funding. The company says it will invest heavily in R&D, next-gen marketing software development, team and geographical expansion, and evolution of its AI solutions; and will explore options for M&A.

Insider's integrated Customer Data Platform combines data and marketing application layers to fuel marketing automation and co-ordinated customer journey personalization across channels including WhatsApp, SMS, email, web and apps. This includes helping marketers in more than 1,500 companies worldwide to efficiently collect and analyze first-party data, then make predictive use of it, all in real-time. The firm has more than 1,100 staff in 28 countries worldwide, and boasts women in 70% of top executive roles, including the CEO, CMO, CHRO and CFO.

The round led by growth investor General Atlantic, whose execs Sascha Guenther, Alex Crisses and Christopher Apfel will join the Insider Board of Directors. Insider co-founder and CEO Hande Cilingir comments: 'Our mission is to empower marketing and CX teams to deliver a holistic omnichannel experience and deepen customer engagement. Unlike traditional technology companies that focus on a single area or product, our approach has always been to build multiple best-in-breed and industry-leading products, bringing them together in one complete platform that outperforms single-point solutions. As a pioneer of predictive models in customer experience, this funding positions us to further build upon that foundation to disrupt the MarTech industry'.

Co-founder and CPO Muharrem Derinkok says funds will help to grow the firm's 350-strong in-house engineering team, adding: 'Over the next two years, we plan to focus on realizing our vision to build an end-to-end AI-native omnichannel experience and customer engagement platform that compounds promotional, transactional, and support capabilities into a seamless solution powered by an extensive set of channels'.

Sascha Guenther, Managing Director and Head of DACH at General Atlantic, comments: 'Insider has successfully positioned itself as a leading and dynamic innovator in the B2B SaaS space and delivers tangible ROI to its customers. We believe the company is well placed to capture a greater share of the $15+ billion total addressable market, as businesses race to upgrade their marketing strategies around the world in need of higher marketing efficiency and effectiveness'.

Web site: www.useinsider.com .