YipitData Extends Coverage to Europe and China

Financial sector 'alternative data' provider YipitData has announced a number of new products providing granular insights into brand performance across Europe and China.

Headquartered in New York and founded in 2013 by current CEO Vinicius Vacanti, the company employs around 500 people and analyses information from receipts, credit cards, the web, public earnings announcements and a series of other datasets. Key customers are investment funds and large corporations looking for alternative data on disruptive sectors including ridesharing, e-commerce marketplaces, payments and streaming video. In June it secured funding through a debt facility from CIBC Innovation Banking, following up a $475m Series E round back in December 2021.

The new launches build on the company's existing consumer product, which covers thousands of brands and hundreds of public companies in the US. The European product taps a transaction dataset covering multiple countries, and allows investors to analyze consumer behavior trends at the country or banner level. The China offering is similar, giving data on brand and merchant-level sales for luxury and other retail brands amid a period of economic uncertainty in the region. A small number of leading brands are covered in the initial launch, with plans to rapidly expand in the coming months.

Director of Research Nate Harmon (pictured) comments: These new products represent a significant leap forward in providing our customers with truly global market intelligence. For the first time, investors can access detailed consumer behavior data in markets that have traditionally been challenging to analyze. Together with our industry-leading datasets for the United States, this data enables cross-market comparison and analysis of global consumer trends'.

Web site: www.yipitdata.com .