Investor Buys Business Intelligence Firm Redslim

European private equity firm Astorg has acquired a majority stake in Swiss-based data integration and business intelligence firm Redslim, from its four founders who will also reinvest in the business.

Redslim helps clients across more than 55 countries in Europe, the Americas and Asia bring unstructured and fragmented data together, transform it into ready-to-use data sets, and provide insights on commercial performance, market shares, marketing, innovation and pricing. The CPG and consumer healthcare sectors are a particular focus. In July the company announced that Kantar would be using its SPRINT BI front-end for consuming fragmented datasets to help bring enhance insights from WorldpanelPlus.

Founders Eric Bensimon, Alberto Alcaniz, Soren Altmann and Patric Mezei will 're-invest significantly' in the business following the sale, and henceforth Astorg will support the company's growth and international expansion working closely with the four and with Redslim's management team.

Redslim has been growing rapidly over four years, and now has more than 100 employees. In the next phase, in partnership with Astorg the firm says it plans to accelerate R&D and platform investments, scale the commercial and service teams, and drive growth beyond Europe and existing verticals.

Bensimon comments: 'At Redslim, we are passionate about clients, people, data, technology, and the challenging use cases that our clients set out for us. Astorg combines a collaborative and entrepreneurial approach, a pragmatic mindset, and a deep understanding of our industry, all of which allowed us to foster a trusted relationship and to align on a common vision for Redslim's future growth and development'.

Lionel de Posson, Partner and Co-Head of Astorg Mid-Cap, says Redslim is 'undeniably a global B2B niche champion, with strong growth and innovation momentum, and an ambitious leadership team'.

Financial terms were not disclosed. The transaction is subject to customary regulatory approvals and is expected to close in the coming months.

The firm is online at www.redslim.net .